In an earlier post on this blog we discussed how GM had pulled its $10Million marketing budget from Facebook. This, incidentally, happened shortly before the Facebook IPO and may have ultimately affected the price of the stock offering.
Now we learn that it appears GM didn’t have a clue about what it was doing. GM’s most popular city was Tehran, Iran. How could that be? perhaps GM was buying cheap advertizing to get high numbers. But few, if any of the folks in the middle East are likely to buy a GM automobile.
Read more: http://maximizesocialmedia.com/social-media-agency-says-gm-facebook-fans-from-iran
Now that The Facebook IPO is over and done, questions arise about whether Facebook is really the giant killer some thought a few months back.
Here is an infographic from dailyinfographic.com that compares Facebook and Google.
In either case, I think they are both good tools for marketing. What do you think?
Facebook and Google Advertising
GM decided to pull its $10 million advertising from Facebook. This happened shortly before Facebook’s IPO today.
Apparently GM likes Facebook in other ways, but doesn’t think buying ads is money well spent.
And then along comes a study showing that very few ads get clicked on Facebook.
Read more: http://news.cnet.com/8301-1023_3-57436223-93/study-youre-not-clicking-on-facebook-ads-and-you-never-will/?tag=mncol;cnetRiver