In an earlier post on this blog we discussed how GM had pulled its $10Million marketing budget from Facebook. This, incidentally, happened shortly before the Facebook IPO and may have ultimately affected the price of the stock offering.
Now we learn that it appears GM didn’t have a clue about what it was doing. GM’s most popular city was Tehran, Iran. How could that be? perhaps GM was buying cheap advertizing to get high numbers. But few, if any of the folks in the middle East are likely to buy a GM automobile.