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Canada Farmer Finds Novel Use for QR Codes

The Kraay Family Farm in Lacombe, Alberta has now created a corn maze for 13 years. This year they even included a QR code that connects to the farm website when scanned from the air. This just happens to be the world’s largest QR code, as verified by Guinness. The code is over 300,000 Sq ft and is about 114 times larger than the previous record holder.

QR Code Inside a 15 Acre Corn Maze

And, yes. My phone scanned the photo and it went to the farm website. It seemed to take a long time, I think, because some of the maze was in shadows from clouds.


New Webmaster Tools on Bing

Over at SEOMOZ, in their Whiteboard Friday Rand Fishkin and Duane Forrester from Bing explore features in the Bing Webmaster Tools. This is a 30 + minute video and I believe, well worth the time.

Bing Webmaster Tools

Examine Bing Webmaster Tools

Mobile SEO the Winners Way

If you’ve looked at most websites on a mobile device, aka cell phone you noted that the site is not easy to view on your phone.  In fact you night say it’s down right difficult.  If you want to see it all you must scroll away with a vengeance.

In a guest post on distilled.net Bryson Meunier examined the top 100 sites and how they handled mobile.

His findings were that 60% had a separate mobile site and redirected the mobile visitor to the mobile site.Top Sites User of Mobile

The bottom line is that the big players have decided to treat mobile separately and it seems to be a winning strategy.

Read nore: http://www.distilled.net/blog/mobile/how-the-winners-do-mobile-seo-guest-post/

GM Focused Facebook Ads on Iran, Not U.S.

In an earlier post on this blog we discussed how GM had pulled its $10Million marketing budget from Facebook.  This, incidentally, happened shortly before the Facebook IPO and may have ultimately affected the price of the stock offering.

Now we learn that it appears GM didn’t have a clue about what it was doing.  GM’s most popular city was Tehran, Iran.  How could that be?  perhaps GM was buying cheap advertizing to get high numbers.  But few, if any of the folks in the middle East are likely to buy a GM automobile.

Read more: http://maximizesocialmedia.com/social-media-agency-says-gm-facebook-fans-from-iran

Can Facebook Beat Google?

Now that The Facebook IPO is over and done, questions arise about whether Facebook is really the giant killer some thought a few months back.

Here is an infographic from dailyinfographic.com that compares Facebook and Google.

In either case, I think they are both good tools for marketing.  What do you think?

Facebook and Google Advertising

Facebook Ads Not Productive for Everyone

GM decided to pull its $10 million advertising from Facebook.  This happened shortly before Facebook’s IPO today.

Apparently GM likes Facebook in other ways, but doesn’t think buying ads is money well spent.

And then along comes a study showing that very few ads get clicked on Facebook.

Read more: http://news.cnet.com/8301-1023_3-57436223-93/study-youre-not-clicking-on-facebook-ads-and-you-never-will/?tag=mncol;cnetRiver