If you’ve looked at most websites on a mobile device, aka cell phone you noted that the site is not easy to view on your phone. In fact you night say it’s down right difficult. If you want to see it all you must scroll away with a vengeance.
In a guest post on distilled.net Bryson Meunier examined the top 100 sites and how they handled mobile.
The bottom line is that the big players have decided to treat mobile separately and it seems to be a winning strategy.